Having just moved areas from Wolverhampton to Towcester I have been reminded about the importance of networking. It is especially important when growing a new business – or an old business in a new area which is what I am doing.
I have been in my new area for a couple of months now and have restarted my networking activity in earnest in the last couple of weeks. I have already seen a benefit to my business with 2 referrals and 1 new customer. This is especially good as I know that the benefit of networking comes from the long term links you make with people and so quick wins are particularly precious.
I am enjoying meeting new people who I know will develop into friends and business colleagues in the future.
My note for the future is to remember that, even if you are not feeling like going out and talking to a lot of people get back into your networking as quickly as you can. Even if you only talk to one person you are starting the process of getting to know people in your new area. It has worked for me and I am already being greeted by people and welcomed into my new networking groups.
I am a keen networker, and have been for three years. It serves more than one purpose for me. Apart from the obvious advantage of finding new business leads, I have met and got to know other excellent local business people, I have made good friends, and it gets me out of the office and gives me the social element that running your own business often lacks. In fact, most of our new customers over the last three years can be traced directly back to someone I originally got to know through a networking meeting.
Once you have met someone through networking, the best way to get to know them better is to have a follow-up meeting or a one-to-one, where you find out about each other’s business. I tend to meet people in a local coffee shop or for lunch. It is quite often a revelation how much you…
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