Having written a post about the way in which the design of your business card can affect its usefulness I have been asked to write a further piece about what you do with business cards. This has two elements – what you, as the owner of the business card, uses if for, and what the person who receives it does with it! I have decided to do this in 2 parts starting with:
What do you do with your own business card?
If you don’t have your business cards with you and use them effectively you are closing down one of your communication routes.
1. Take them with you wherever you go
You never know when you will need it. I have lost count of the number of times when someone I know is talking to someone else in a social situation and says ‘get in touch with me’ and then writes out their email or phone number. DON’T do this – use your business card – it has it all written on there, and you never know if they see the card they might know of someone who could need your services. Even if this is not your personal email address they can still contact you – or you can write your personal email or number on the back.
2. Have your cards somewhere where you can get at them easily.
If you wear a jacket with pockets keep some of your cards in one of your pockets so that you can quickly get it out. If you don’t have pockets keep them in a box or holder that you can easily spot in your bag. If you are going to a professional meeting – especially a networking meeting hold a few in your hand for ease of access. It does not give a good professional image if you are scrabbling round in a bag for your business cards when you are at a networking meeting. Keep some in every bag you use so that you always have them with you.
3. Give them out to people They don’t do you any good unless they are circulating.
If you have any additional pointers for the effective use of your own business card please comment below.