Having written a post about the way in which the design of your business card can affect its usefulness I have been asked to write a further piece about what you do with business cards. This has two elements – what you, as the owner of the business card, uses if for, and what the person who receives it does with it! I have decided to do this in 2 parts starting with:
What do you do with your own business card?
If you don’t have your business cards with you and use them effectively you are closing down one of your communication routes.
1. Take them with you wherever you go
You never know when you will need it. I have lost count of the number of times when someone I know is talking to someone else in a social situation and says ‘get in touch with me’ and then writes out their email or phone number. DON’T do this – use your business card – it has it all written on there, and you never know if they see the card they might know of someone who could need your services. Even if this is not your personal email address they can still contact you – or you can write your personal email or number on the back.
2. Haveyour cards somewhere where you can get at them easily.
If you wear a jacket with pockets keep some of your cards in one of your pockets so that you can quickly get it out. If you don’t have pockets keep them in a box or holder that you can easily spot in your bag. If you are going to a professional meeting – especially a networking meeting hold a few in your hand for ease of access. It does not give a good professional image if you are scrabbling round in a bag for your business cards when you are at a networking meeting. Keep some in every bag you use so that you always have them with you.
3. Give them out to people They don’t do you any good unless they are circulating.
If you have any additional pointers for the effective use of your own business card please comment below.
This post has been inspired by the fact that the first 2 weeks in June 2013 is Make a Noise in Libraries (MANIL) Fortnight which is an annual campaign to bring public libraries and blind and partially sighted people together to improve access to books and information.
Eileen Finch is a grandmother who could not find any books on the market that were suitable for her to share with her grandchildren. She decided to create her own children’s books in a unique format – giant print with Braille and illustrations. If you want to see the range of books she has published then go to her website access2books where you can also buy the books yourself. You could also ask your local library if they have them in stock – and if they don’t suggest that they so. The list of libraries that currently stock the books can be found here.
So why have I put this into my management musings blog? It is because the journey that Elaine went through is one that anyone with a passion and an idea can follow to make a change they believe in, or to create a new business.
The key things that Elaine did were to:
Identify a gap/ need
Research the potential solutions and current provision.
Obtain an IP Publishing licence
Negotiate with publishers to use 30 popular UK books
Painstakingly redesign the books into a format which is more accessible and shareable for people with a visual impairment.
Work out a way of printing and binding the finished work into a book format. The type of paper and binding used were particular problems. In the end she had to design and make her own binding equipment.
Find funding to keep the project going
Find outlets to access the mainstream library market – Peter’s Children’s books of Birmingham helped by ordering a set based on the prototype.
Create a business format to procedure and market the books – in this case a Community Interest Project.
The books look brilliant and having Braille as well as large print and pictures widens the range of people who can use them- have a look for yourself.
This is an impressive story of determination and persistence that we can all learn from, in particular:
Focus on the final outcome when things get difficult
If you cannot find the solution you need then create them
The road to success is not easy, but if your dream is big enough, and your desire is strong enough you will succeed.
As I was developing new businesses from a standing start I knew that I would be very lucky to get good, or even any, financial returns from the start. It was important, therefore, for me to measure what I was doing for my businesses each day so that I knew that I was moving them forward while developing a regular income stream.
This is a very different way of planning to the planning that I used to do in a local authority. There I would have plans with clear outcomes and which were SMART – Specific, Measurable, Achievable, Realistic and Timed. I have planned my outcomes for my new businesses, but the timing of them is difficult when I am still establishing myself, and how do I know if they are realistic? I have managed this by giving myself activity goals for every day – as I can measure the achievement of these which will help me to get a momentum going.mIt will also help me to review my successes by tracking them back to these activities to help improve my planning in the future. For example how many contacts did I have to make before I got a meeting, how many meetings before I got business? It is helping me to cope with the process as I am developing an understanding of how many ‘no’s’ or none responses I need to go through to get a ‘yes’.
How do I know what outcomes I should set myself?
I have talked to others who have gone through the same process and they have given me an idea of which activities I need to do, and for how long, before I start to see the desired outcomes that I want from my businesses. I have talked to as many people as I can as each person will have had a different experience, and mine will be different again. I am getting ideas that I will adapt and develop to suit me, although the information about how long it can take for business to develop has helped me to manage my expectations. Their experience is only an indicator about what could happen not an exact road map for my businesses.
The processes I have heard about so far are:
I need to develop a presence in the areas where people looking for my kind of businesses congregate – either online or face to face,
the number of calls I need to make to prospects, or contacts with prospective commissioners before I am successful
the type of information I need to have prepared when a prospect does respond positively.
I have also found it useful to look at the websites of others who have gone before me, and at their linked-in pages or any other online sites they have to see who they are linking to and the groups they are active in and then I join the groups I feel will be relevant to me as well. I have also read as many of the books that have been recommended to me as I can.
Two months into this process I am feeling very positive about what the future holds for me even though my businesses are in the early stages of development because of the information I have gained.
What has your journey been when you have made a career change?
I would be interested to hear your advice to people setting up their new businesses as we can always learn from others.
In my previous post Feel the Fear and do it anyway I explained about the big step I had made in deciding to take redundancy and try out a completely new way of living. I have worked in local authorities for over 30 years – and without a break for just over 26 years so this is a really big life change for me.
I decided that I did not want to focus on a single career any more, but that I would like to develop a portfolio to make sure I did not have all of my eggs in one basket. This was even more important as I was not going to have a regular pay cheque to rely on and would have to rely in the vagaries of the market – and my ability to market my own businesses.
Why did I chose the 2 businesses that I am now developing?
I chose them because they both build on my core values of helping other people to improve themselves and my desire to get back to working directly with, and helping, people. I also wanted to continue to use and develop the skills I have developed throughout my professional life as I had worked hard to learn and apply them and still have a lot to give back to all of the professions I embrace.
When developing new businesses from a standing start it is important to realise that you will be very lucky if you get good, or even any, financial returns from the start. It is important, though, to measure what you are doing for your businesses each day so that you know you are moving them forward a little bit. This is a very different way of planning to that I used to do in a local authority. There I would have plans with clear outcomes and which were SMART – Specific, Measurable, Achievable, Realistic and Timed. When starting a new business you also need clear outcomes, but the timing of them is difficult when you are still establishing yourself, and how do you know if they are realistic? Instead it is important to give yourself activity goals for every day – as you can measure your achievement if these and the more effective and positive activity you do the more likely it is your business venture will be successful.
How do you know what activity goals you need to set?
By talking to others who have gone through the same process and who can give you an idea of which activities you need to do, and for how long, before you start to see the desired outcomes that you want from your business. This can include developing a presence in the areas where people looking for your kind of business congregate – either online or face to face, the number of calls you need to make to prospects, the type of information you need to have prepared when a prospect does respond positively.
I cannot tell you yet if I have made the right choice – come back and see me again in December to see how I am doing with my 2 businesses Kate Millin Consulting and KMC Forever.