I don’t know about you, but I have looked at a lot of business cards in my time, especially since I have started the Admin Angel element of my business. One of the roles that I offer to businesses is to populate spreadsheets with information from the business cards they have collected while networking. This is a useful way of collecting the data in one place to use when referring your contacts to each other, and to use as the basis of any mailing or information sheets you may decide to do for your business.
But – and this is a big but – you don’t always get the information you need from the business cards you receive.
What do you do?
I don’t have the benefit of having met many of the people whose business cards I am using to garner the information and I regularly cannot tell what business the person is in who has given out the card. Even if the business area is obvious – what is the Unique Selling Point (USP)? Sometimes I have met the person that has given the card, but I cannot always remember them as I do a lot of networking, as do the people whose cards I am collating.
I am amazed at how often business cards do not have basic contact information on them – like a phone number, email or website. How are the people you have met going to contact you if you don’t include this information? Quite often there is 1 or 2 of the 3 elements I have listed, but I personally feel that you need all 3 to be an effective business. Different clients have different preferred ways of contacting their potential business providers and by closing down any of the routes listed above you are not helping your business to grow.
Some cards do not have the name of the person who has handed it out – only the business they are representing. This will not help with future contacts and does not help you to work out who is being effective in getting additional trade for your business.
In these days of online networking it is also a good idea to include your online networking links, any of which could act as your website if you feel you cannot afford one yet, or don’t have the time to maintain more than one online presence. You have a range of potential sites – Facebook, Linked In, Twitter, Google+, Pinterest to name a few that I have used. I wouldn’t recommend listing all of them on your card as you would need an A4 sheet and it would be overwhelming. My next post will be on my observations about the benefits of different kinds of social media for different types of businesses.
Some business cards look beautiful and very fancy, but finding, and reading, the information on them can be very difficult. So please, please think about the legibility of the print – size and the contrasts between the colour of the print and the back ground are very important. Make sure that the key contact information and name stand out in particular.
The other element of legibility is how cluttered the business card is – so be selective, but make sure that the card links to other potential sources of information.
Any other points?
I have heard lots of comments about using both sides of the card – this is great to get more information across but leave some space for a note to be written on the card as many people, myself included, like to make a note of where I have collected each business card. This helps me to see which networking groups are getting me the best contacts, but it also acts as a memory jogger if I am trying to remember more about the person who gave me the card.
Using colour or a distinctive shape to make your card stand out. A good idea, but remember that people who collect business cards will often store them in a business card box if yours doesn’t fit it could get lost. Also don’t let the colour or design take away from legibility or the information you are trying to pass on ( see my other points above).
I know my business cards are not perfect, and I will definitely be redesigning the Business Consultant one in the future as my business has developed and changed since I designed these. In the interests of openness, though I thought it a good idea to share my own cards so you can critique them too.