This post has been inspired by the fact that the first 2 weeks in June 2013 is Make a Noise in Libraries (MANIL) Fortnight which is an annual campaign to bring public libraries and blind and partially sighted people together to improve access to books and information.
Eileen Finch is a grandmother who could not find any books on the market that were suitable for her to share with her grandchildren. She decided to create her own children’s books in a unique format – giant print with Braille and illustrations. If you want to see the range of books she has published then go to her website access2books where you can also buy the books yourself. You could also ask your local library if they have them in stock – and if they don’t suggest that they so. The list of libraries that currently stock the books can be found here.
So why have I put this into my management musings blog? It is because the journey that Elaine went through is one that anyone with a passion and an idea can follow to make a change they believe in, or to create a new business.
The key things that Elaine did were to:
Identify a gap/ need
Research the potential solutions and current provision.
Obtain an IP Publishing licence
Negotiate with publishers to use 30 popular UK books
Painstakingly redesign the books into a format which is more accessible and shareable for people with a visual impairment.
Work out a way of printing and binding the finished work into a book format. The type of paper and binding used were particular problems. In the end she had to design and make her own binding equipment.
Find funding to keep the project going
Find outlets to access the mainstream library market – Peter’s Children’s books of Birmingham helped by ordering a set based on the prototype.
Create a business format to procedure and market the books – in this case a Community Interest Project.
The books look brilliant and having Braille as well as large print and pictures widens the range of people who can use them- have a look for yourself.
This is an impressive story of determination and persistence that we can all learn from, in particular:
Focus on the final outcome when things get difficult
If you cannot find the solution you need then create them
The road to success is not easy, but if your dream is big enough, and your desire is strong enough you will succeed.
In my previous post Feel the Fear and do it anyway I explained about the big step I had made in deciding to take redundancy and try out a completely new way of living. I have worked in local authorities for over 30 years – and without a break for just over 26 years so this is a really big life change for me.
I decided that I did not want to focus on a single career any more, but that I would like to develop a portfolio to make sure I did not have all of my eggs in one basket. This was even more important as I was not going to have a regular pay cheque to rely on and would have to rely in the vagaries of the market – and my ability to market my own businesses.
Why did I chose the 2 businesses that I am now developing?
I chose them because they both build on my core values of helping other people to improve themselves and my desire to get back to working directly with, and helping, people. I also wanted to continue to use and develop the skills I have developed throughout my professional life as I had worked hard to learn and apply them and still have a lot to give back to all of the professions I embrace.
When developing new businesses from a standing start it is important to realise that you will be very lucky if you get good, or even any, financial returns from the start. It is important, though, to measure what you are doing for your businesses each day so that you know you are moving them forward a little bit. This is a very different way of planning to that I used to do in a local authority. There I would have plans with clear outcomes and which were SMART – Specific, Measurable, Achievable, Realistic and Timed. When starting a new business you also need clear outcomes, but the timing of them is difficult when you are still establishing yourself, and how do you know if they are realistic? Instead it is important to give yourself activity goals for every day – as you can measure your achievement if these and the more effective and positive activity you do the more likely it is your business venture will be successful.
How do you know what activity goals you need to set?
By talking to others who have gone through the same process and who can give you an idea of which activities you need to do, and for how long, before you start to see the desired outcomes that you want from your business. This can include developing a presence in the areas where people looking for your kind of business congregate – either online or face to face, the number of calls you need to make to prospects, the type of information you need to have prepared when a prospect does respond positively.
I cannot tell you yet if I have made the right choice – come back and see me again in December to see how I am doing with my 2 businesses Kate Millin Consulting and KMC Forever.