This post has been inspired by the fact that the first 2 weeks in June 2013 is Make a Noise in Libraries (MANIL) Fortnight which is an annual campaign to bring public libraries and blind and partially sighted people together to improve access to books and information.
Eileen Finch is a grandmother who could not find any books on the market that were suitable for her to share with her grandchildren. She decided to create her own children’s books in a unique format – giant print with Braille and illustrations. If you want to see the range of books she has published then go to her website access2books where you can also buy the books yourself. You could also ask your local library if they have them in stock – and if they don’t suggest that they so. The list of libraries that currently stock the books can be found here.
So why have I put this into my management musings blog? It is because the journey that Elaine went through is one that anyone with a passion and an idea can follow to make a change they believe in, or to create a new business.
The key things that Elaine did were to:
- Identify a gap/ need
- Research the potential solutions and current provision.
- Obtain an IP Publishing licence
- Negotiate with publishers to use 30 popular UK books
- Painstakingly redesign the books into a format which is more accessible and shareable for people with a visual impairment.
- Work out a way of printing and binding the finished work into a book format. The type of paper and binding used were particular problems. In the end she had to design and make her own binding equipment.
- Find funding to keep the project going
- Find outlets to access the mainstream library market – Peter’s Children’s books of Birmingham helped by ordering a set based on the prototype.
- Create a business format to procedure and market the books – in this case a Community Interest Project.
The books look brilliant and having Braille as well as large print and pictures widens the range of people who can use them- have a look for yourself.
This is an impressive story of determination and persistence that we can all learn from, in particular:
- Focus on the final outcome when things get difficult
- If you cannot find the solution you need then create them
- The road to success is not easy, but if your dream is big enough, and your desire is strong enough you will succeed.
Make a Noise in Libraries Fortnight is run by RNIB National Library Service.